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Medicine & Health / Psychology news 1234

Consumer spending: Why nine is the magic number

July 23, 2008 | User rating: 3.1 / 5 after 26 vote(s) | User comments: 4

Retailers' belief that customers like a price ending in a nine rather than a rounded-up zero -- 199.99 instead of 200.00, for instance -- has been borne out by scientific research on a restaurant menu.