![]() Consumer spending: Why nine is the magic number July 23, 2008 | User rating: 3.1 / 5 after 26 vote(s)
| User comments: 4
Retailers' belief that customers like a price ending in a nine rather than a rounded-up zero -- 199.99 instead of 200.00, for instance -- has been borne out by scientific research on a restaurant menu. | |
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