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Medicine & Health / Psychology news 1234

Age-old magic tricks can provide clues for modern science

21 hours ago | User rating: not shown ( 2 vote(s) ) | No comments yet

Revealing the science behind age-old magic tricks will help us better understand how humans see, think, and act, according to researchers at the University of British Columbia and Durham University in the U.K.


Consumer spending: Why nine is the magic number

23 hours ago | User rating: 3.1 / 5 after 20 vote(s) | User comments: 4

Retailers' belief that customers like a price ending in a nine rather than a rounded-up zero -- 199.99 instead of 200.00, for instance -- has been borne out by scientific research on a restaurant menu.