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Medicine & Health / Psychology news 1234

Consumer spending: Why nine is the magic number

23 hours ago | User rating: 3.1 / 5 after 20 vote(s) | User comments: 4

Retailers' belief that customers like a price ending in a nine rather than a rounded-up zero -- 199.99 instead of 200.00, for instance -- has been borne out by scientific research on a restaurant menu.


How carrots help us see the color orange

July 22, 2008 | User rating: 3.7 / 5 after 10 vote(s) | User comments: 2

One of the easiest ways to identify an object is by its color -- perhaps it is because children's books encourage us to pair certain objects with their respective colors. Why else would so many of us automatically assume ...